DR. JOSEPH MERCOLA is a passionate advocate of natural medicine. He is a wellness champion and a visionary, who has succeeded in implementing much needed changes to our current healthcare system. After 25 years as a family physician to tens of thousands of patients, Dr. Mercola merged his passion for health with his interest in technology and created Mercola.com in 1997. Mercola.com is the world’s #1 natural health website, educating and empowering tens of millions of subscribers to take control of their health. In 2009 he was voted the Ultimate Wellness Game Changer by the Huffington Post and has been featured in several national media outlets including Time magazine, LA Times, CNN, Fox News, ABC News, the Today Show, and The Dr. Oz Show. He is the author of three New York Times Bestselling books, The Great Bird Flu Hoax, The No-Grain Diet, and his latest book, Effortless Healing.